Marketing campaigns are rarely static and predictable. Curve balls are common. Fortunately, these are usually fantastic promotional opportunities. It may be a sleeper product starts to take off, and suddenly there’s an urgent need for a landing page. Or, it could be...
There are more than 2 billion blogs published daily. You might think that blogging about your business would get lost in all that traffic, but the statistics say otherwise. Marketers who place a priority on blogging are 13 times likelier to see positive ROI. When we...
I can’t imagine how any company can market a product without using a professional publicist. It’s noisy out there! There are now nearly two billion websites. Millions of businesses have active social media accounts. Reporters and producers receive thousands of press...
At its core, a brand is the definition people hold in their minds of your company and its products. That definition is built in two ways: by what people are told, and by what they experience when they use your product. The term brand can also be used as a synonym for...
Will your holiday sales be a jolly Ho Ho Ho or a lackluster ho hum? We are talking with journalists about their holiday stories. If you want to be included in our conversations, please let us know as quickly as possible! Media coverage is a marketing gift that keeps...
Whether it’s labor or rent, like most small business owners you want to see a return on your investment. Publicity for your small business may feel outside your comfort zone but here’s why it is essential: Every story told about your business earns the trust of your...
What do you wish you knew when you were first starting out? After more than 30 years of owning a successful marketing agency, CEO and industry pioneer Lonny Kocina still enjoys mentoring young professionals. When asked by YoungUpstarts.com to share his best business...
At Media Relations Agency, we’ve seen it happen: Clients’ sales increase dramatically after their products are featured in a single news story. Is that the norm? No. But if one media story can cause even a small blip in sales, imagine what a dozen stories can do!...
After more than 30 years representing best-in-class health and nutrition brands, here’s what I know for sure: Influencers change. Promotional channels evolve. But companies that base their marketing on proven strategies enjoy the most overall success with their...
Here’s an obvious mistake marketers make. Avoiding it will give you a 25% advantage over your competition. If marketing was a car with 4 cylinders and your competitor’s cars only used 3, who do you think would win the race? Stupid question, right? Well that’s the...
