If you’re asking, “How do I get publicity for my product”, be aware that many agencies play it safe when creating a proposal. They emphasize what they know they can deliver. Since earning publicity requires managing many variables, they may be reluctant to promise too...
When you write hundreds of thousands of words each year, mistakes are bound to happen. Back in 1631, bible typesetters forgot to add the word ‘not’ to one of the 10 Commandments, earning that edition the nickname: the Wicked Bible. As professional content writers, we...
I was a TV news producer before becoming one of Media Relations Agency’s top publicists. I am proud of my strong relationships with reporters and producers. They trust me to bring them quality stories. It’s particularly satisfying when I can get our clients positioned...
As an experienced publicist, it’s important for me to understand the sometimes subtle differences in targeted marketing versus mass marketing. Targeted PR is when I’m pitching a client’s story with the goal of reaching a specific audience, such as moms of...
Should you hire a content agency? Consider every time you have clicked off a company’s content because it was overly promotional, not relevant or poorly written. How much of that company’s marketing budget was wasted because its stories were off base and made readers...
Your website and social channels should be some of your hardest working sales tools. If they aren’t getting the attention of prospects or accurately sharing your story, it’s time to rethink these investments. We offer free website and social channel reviews for the...
I just did a Google search for “marketing process” and got more than 1.2 million results! If you’re a business owner, you don’t have time to wade through all that to understand what will work for you. You just need to know enough about marketing to get tangible...
Most businesses have two goals for their new products. The first is to get initial traction by selling as much of their product as possible, immediately after it’s introduced. Their second goal is to grow sales by teaching even more people about their product. We know...
Please stop calling your product a brand when it’s not one. And do yourself a favor. Ditch all the fancy brand language like brand persona, brand archetype and brand promise. You’re not Kleenex, you’re not Tylenol and you’re not Hostess Twinkies. Your product is more...
Online reviews are now an essential part of the buying process. Many of us wouldn’t consider buying a TV, staying at a hotel or picking up a new book without first reading others’ opinions. This has changed how marketers look at one of the most fundamental marketing...
