If your writing team doesn’t have a strong marketing expertise, combined with solid journalist skills, you may be in trouble this year. The days of just being able to write clearly about a product are over. Following today’s content trends, your marketing content must...
There’s a reason why product publicity is the most impactful form of marketing. You can’t buy a media story. You can’t dictate its content. When the media write or broadcast a story about your product, it means you’ve earned their third-party validation. It tells...
I feel sorry for marketing professionals. I’ve spent a career sitting in marketing meetings that wander aimlessly, bouncing from one idea to the next. Meetings that should be short and productive last for hours on end with no clearly defined outcome. Marketing has a...
Media Relations Agency is a news organization that specializes in creating and distributing news stories about companies and products. We have been doing this for over 30 years. For most of our existence, we worked behind the scenes and got virtually no public...
This is the season of giving! I’m excited to send you a free hardback copy of the Amazon best-seller, “The CEO’s Guide to Marketing”. All you need to do is set up a call with me by December 31, 2019 to discuss how we can help you start using the book’s Strategically...
To make your marketing more successful next year, you’ll need to do something different than you did this year. Take this marketing book – The CEO’s Guide to Marketing – with you while you travel to brush up on your 2020 marketing plans. This best-selling step-by-step...
Marketers who place a priority on blogging are 13 times likelier to see positive ROI. But what should you write that won’t wear out your welcome with your customers and prospects? How can you create a lot of fresh content for the new year without sounding too salesy?...
Media coverage creates awareness of your business and products. Having third parties say nice things about you in the media also increases your credibility. This time of year, consumers are more willing to part with their money. So, when you have the chance to get...
Reporters and producers aren’t sitting around with nothing to print or air, hoping Media Relations Agency will contact them and save the day. It’s the opposite of that. Most of the media are deluged with press releases and story ideas. To find our way to a spot in...
Each month, many business owners and marketers contact Media Relations Agency to discuss how to get their product’s story in the news. I love these conversations because I know I’m talking with smart people. They understand that today’s consumers want to hear from you...
