3 ways to make sure the media will never invite you back. While some publicists make people famous, I make companies and their products famous and it’s serious business. I’ve been a product publicist with Media Relations Agency for 21 years. I’ve arranged for...
Unless you’re selling ventilators, hand sanitizer or comfort food, your product may not be getting much attention right now. And, if you rely on trade shows and conferences to get in front of prospects, you may be doubly concerned. It may be awhile before you can get...
If you are currently working with a skeleton staff, more of your marketing writing responsibilities may be falling to you. A contract writer will be more economical than hiring someone, but you need to be strategic about who you hire. Someone with a strong marketing...
Our marketing environment has changed drastically. And that means your marketing tactics for the year may need to follow suit. Here are three ways social distancing is affecting your customers, and what you can do about each of them. Spoiler alert: Your website and...
Wow, things are changing fast; like that 2020 marketing plan you spent all that time creating. I wrote a best-selling book that can help you adjust your plan fast. It’s called “The CEO’s Guide to Marketing; The Book Every Marketer Should Read Before Their Boss...
I bet you would be surprised at how many ways a story could be told about your product. Our agency has been coming up with story ideas about companies and their products for over 30 years. When I started Media Relations in 1987, the main way we would get our clients’...
Press releases are essential to any good marketing campaign. If you want to write them yourself, there are plenty of free press release templates available on the internet. Just plug in your information, add your company logo and your release is ready to send. But...
“Your audience cares about what’s in it for them, not you. How can your product help me? How can it make my life easier? How can the product save me money? That’s what people are interested in – themselves. Make sure your communication aligns with that universal...
One of the strongest benefits of earned PR is the halo effect of having trusted third parties saying nice things about your product or service. There’s also a substantial benefit to having a trusted platform, such as a magazine, give you valued space to tell your own...
Dear CEO, Your marketing team knows a lot less about marketing than they let on. Most don’t even know basic marketing concepts. Just ask your “marketing expert” the difference between the Marketing Mix and the Promotional Mix. Ten to one they won’t get it right....
