The title of this year’s Academy Award-winning film, “Everything, Everywhere, All at Once”, resonates with us. As product marketers, Publicity.com works hard to share our clients’ complete stories everywhere their audiences may be looking for information. This is how...
Advice & Tips
What is a product publicist?
Does your product have a publicist? People are sometimes stumped when I ask that question. “What is a product publicist?” they respond. The answer is almost guaranteed to get them excited because it’s all about making their product famous. A product publicist fuels...
What is the value of a blog for business?
There is incredible value in having a blog for your business. Surveys have found that marketers who prioritize blogging see 13 times the return on investment over businesses that don’t. Other experts add that blogging can increase indexed pages by as much as 434...
Rise to Best in the Industry
There are about 8.2 billion pages on the internet. You need an edge to stand apart from your competition. That’s a tall order when your industry spans an entire continent or several countries. If your website has a national or international audience, our Best in...
Does your agency know how to choose backlinks for SEO and marketing?
Backlinks can improve your SEO ranking (how high your website ranks in search engine results). But are you using the right backlinks to get SEO results that support your marketing goals? Our Media Relations Agency (Publicity.com) team combines the technical and...
Convert your site from Google Universal Analytics to Google Analytics 4
Your website’s analytics tell you — quite literally — what makes people click (and buy). These stats are key to successful digital marketing. But if you still rely on the standard Google Analytics’ Universal Analytics, you need to know that it will completely stop...
How to make your product famous
Brevity is the enemy of sales. The old saying, “The more you tell, the more you sell” still holds true. That’s because when someone wants something, their appetite for information about what they want shoots way up. Our agency offers two services that will help you...
Become Best in Market
Researchers estimate that 68 percent of online experiences start with a search query. If you want to grab more sales leads than your local competition, you need to appear at or near the top of the search engine results page. We call this achieving Best in Market....
How to simplify your product marketing
Product marketing has become much more complicated since Media Relations Agency first launched our business 35 years ago! Today, companies use many specialized marketing skills to effectively reach and motivate people to buy. It is still possible to simplify your...
Increase sales leads by blogging for business
Companies that blog produce an average of 67% more sales leads than those that don’t. Blogs can increase web traffic and brand awareness, and enhance customer experience. When you’re blogging for business, strategy is crucial. How often you blog and what you write can...
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