If you’re a start-up business, one of the hardest things to accomplish is getting people to think and say the right things about you, even if they haven’t purchased your product yet You’ve got to get them thinking that they want your product more than their money....
At last count, I’ve written for more than 70 different industries in my career. Many of those have been during my 18 years in marketing. I know more than most people about everything from airlines to dietary supplements, and from beer and wine to churches. And while I...
I’ve been a publicist for more than a decade, and have arranged thousands of media stories. I was a news producer before that. Because of my background, I know that most companies have a lot more stories to tell than they realize. I honestly hope your product...
Social responsibility is paramount to business communications in this current environment. Customers will be watching what you say with more scrutiny than ever. They want you back, but only if they feel you’re making appropriate allowances during this pandemic and...
Marketing isn’t magic. You don’t pull a rabbit out of a hat and presto, there’s the solution. Good marketing is actually the opposite of creative hocus pocus... https://youtu.be/f75wzSpWhEk
The CEO's Guide to Marketing's author, Lonny Kocina, breaks down the SAM 6® process. SAM 6®, which is short for Strategically Aimed Marketing, uses a streamlined, six-step process that’s easy to implement, fun to follow and amazingly effective....
I sent a memo to some key people in our agency asking them to recommend ways to help you make more sales as the country reopens. Their recommendations (below) are not hypothetical. These people have implemented each of these tactics hundreds, and sometimes thousands,...
“Of the thousands of ways you can promote your product, almost all of them fit neatly into one of the Promotion Mix channels. The Promotional Mix is where the rubber meets the road. It’s one thing to imagine that you have created a product your market desires; it’s...
Your businesses may be getting a gift this spring. As part of its $800 million effort to support those struggling through the coronavirus pandemic, Google has committed to providing $340 million in ad credits to small- and medium-sized businesses with active Google Ad...
I’ve been a publicist for decades. I’ve seen national disasters disrupt the momentum of very successful PR campaigns. Maybe not like this one, but 9/11 immediately comes to mind. I also know to avoid making rookie mistakes that could really damage our clients’...
