Press releases. Articles. Website content. Social media posts. Blogs. Influencer outreach. Customer newsletters. Webinar scripts. Well-written content is the best fuel for marketing campaigns and demand has never been stronger. Media-Grade Content® gets you noticed,...
You’ve got a great product or service that few people know about. You can fix that by getting media coverage. It’s the best way to reach the masses with your story. But based on Media Relations Agency’s 30+ years of delivering performance-based PR, there are some...
A couple weeks ago, my wife and I were driving home from work listening to clips of voiceover talent for this explainer video. We both agreed on the one you will hear. We found out later that the voice we selected is Dean Wendt, one of the guys who did the voice of...
How do you know you need PR? Ask yourself, if several reporters did stories about you, would that be good for business? Of course. But how much does it cost? Media Relations Agency founder and CEO Lonny Kocina said in a recent interview that when he first launched our...
With the coronavirus still dominating media coverage, we are frequently asked if product publicity is important during a pandemic. The answer is absolutely yes! While Media Relations Agency has a few clients whose businesses are on hiatus for the foreseeable future,...
“Marketing is serious business, it’s not social correspondence. There are competitors who would love to have your customers.” Excerpt from Lonny Kocina’s book, “The CEO’s Guide to Marketing” COVID-19. Essential services. Shortages. Virtual events. It’s not...
When the marketing environment is in crisis, it’s essential to be sensitive to the issues when promoting your product. As important, you can’t afford expensive missteps. You need to spend your marketing budget wisely. You need an experienced publicist who knows how to...
The health and nutrition industries rely heavily on trade shows, conferences and other professional events to market their products. With this year’s cancellations, many companies have been forced to rethink their strategies and rely on stronger marketing...
Media Relations Agency has been helping our many B2B clients navigate through this pandemic by using smart marketing tactics. So, when the B2B platform experts at OroInc asked us for advice to help others survive this crisis, we were happy to oblige. As the editors...
Before the pandemic, there were large crowds of people at airports. Before a virus was our primary safety concern, we were more mindful of such things as TSA safety checkpoints. This feature article, which we arranged to run in the February 2020 issue of Reader’s...
