January begins a season of fresh starts. Many of us consider where we want to make improvements ranging from our health and fitness to our appearance, finances and lifestyle. That’s why the media is craving “new year/new you” stories right now. If you are ready for a...
Do you want to get more results out of your 2021 budget? We’ve got a hot deal to give you a sales edge well into 2021. Between now and December 31, 2020 you can receive 10% in bonus dollars applied to any new contract you sign with the Media Relations Agency greater...
Whether you are a chief marketing officer or own your business, during the pandemic your 2020 marketing content should have focused on two primary goals: driving growth and connecting with your audience by showing empathy. This holiday season is no exception. Holiday...
Every company should be posting and sharing media stories about its business and products on its website. Media stories are the undisputed champions for instilling confidence in buying decisions. But it’s not just being in the media that’s important. Media Relations...
These are unprecedented economic times. In a matter of months, some once-thriving businesses found themselves struggling to survive. Having weathered many economic downturns over our last 30+ years in business, Media Relations Agency CEO Lonny Kocina felt an urgent...
Making a product famous isn’t easy. It takes work. And lots of it. In my last letter, I talked about product fame being like a ladder with 1000 rungs. Each opportunity to promote your product is a rung that lifts your product, no matter how slightly, in the direction...
Two retail trends have dominated 2020. The first is that more consumers are buying online than ever before. The second is that consumer spending has fallen year over year. It’s evident that you’ll probably have to work a lot harder to earn holiday sales. Media...
You wouldn’t want someone unfamiliar with your business to be your company spokesperson. Similarly, you don’t want someone unfamiliar with marketing to write your content. Your customers and prospects will make critical decisions about doing business with you based on...
I rarely use the term brand because the meaning of the word brand has been forever watered down by people using it as a synonym for product. To me, calling your product a brand before it’s famous is like an unknown person calling themselves a celebrity. It makes you...
Back when the U.S. was first in lock-down, most business owners may have presumed it was short-term pain but nothing that couldn’t be recouped. Now, some of those same business owners may be asking themselves if there is more they should have done -- or that they...
