I’ve spoken with dozens of business owners and corporate marketers so far this year. By far, the marketing strategy they are most interested in pursuing is publicity. They want to see their business get as much news coverage as possible. Here’s some of what I tell...
While there are many variations of marketing processes out there, most are missing the essential elements that ensure they are clear, strong and defensible. This explains why marketing goes off track, doesn’t produce desired results and marketing budgets get cut....
It’s estimated that the U.S. pet industry was worth $99 billion last year. How much of that money went into your business? Most of us at Media Relations Agency are passionate pet lovers. We’ve also got 30+ years experience in product marketing. That combination is a...
It’s true: Potential customers will judge your professionalism by the caliber of your writing. Poor grammar and spelling on your website, and in your social posts and digital advertising, may be costing you customers and sales. This appears to hold true even if the...
I once used the words ‘brand’ and ‘product’ interchangeably. As a consumer, that’s not a big deal. But when you’re marketing a product, clearly understanding the distinction between those words could have a dramatic impact on your sales. Media Relations Agency CEO...
Some things in marketing are clear and some are a bit murky. For instance, the third step in the consumer buying process is clear. People measure the products they buy against competing products. It’s universal. Consumers do that whether they are buying toothpaste, a...
Media Relations Agency has always prided ourselves on sharing our clients’ stories through media coverage. Publicity is simply one of the best ways to get your message across. It’s trusted, and has ample bandwidth and phenomenal repurposing opportunities. This doesn’t...
You can organize all the ways you tell people about your company and its products into five simple categories. The marketing term for that is the promotional mix. Think of it like a hand. The four fingers are publicity, advertising, website and social media. The thumb...
My marketing advice today is for CEOs and business owners. I'd like to expose two common problems that are dumbing down your marketing, and costing you leads and sales. The first problem is that it’s highly likely your marketing team doesn’t know the language of...
Now that you’ve experienced how quickly the business environment can change, is your marketing strategy prepared for the next curveball? The more nimble you are, the greater your chances of landing on your feet. Whenever there’s a change that can affect your bottom...
