In the marketing world, having your business or product featured in a magazine is often considered a home run. Most magazines are trusted information resources that have a strong influence over the consumer buying process. That’s why competition for magazine editorial...
Very few companies have an unlimited marketing budget. To stay in business, and grow your business, you need a plan to use each marketing dollar as efficiently and effectively as possible. By far, the best way to increase your marketing success is to use publicity as...
In a highly competitive industry such as yours, it takes more than great design and a big budget to emerge as a sought-after leader. As your products become more complex, an integrated marketing strategy becomes a necessity. You must use the right channels to deliver...
Successful social media marketing requires a lot of content. To engage your followers and attract even more, you need to post regularly. As important, your digital strategy should include varying your content type because posting too much similar content is a sure way...
“It’s always surprising how few companies (and more surprisingly PR firms) have figured out how to get a substantial amount of media coverage for their company and products. It’s almost a given when you study the history of cash cow brands that you find media coverage...
What comes first: your editorial calendar or your content strategy? What’s the difference? An editorial calendar plans what you will talk about, the audiences you want to reach and the channels through which you will communicate. The best content strategy guides your...
Every marketer wants to stretch their budget as far as possible. You want to reach the most people, with the greatest frequency, at the lowest cost. I’ll let you in on a couple of secrets. One: Publicity (media coverage) is very cost effective. Two: You can get...
To market a product, it’s smart to reach as many people as possible each time your story is told. There are many reasons why a broad reach is the best marketing strategy for businesses, and why publicity is the best channel for making this happen. Your product’s...
It’s very rewarding to tell our clients’ stories through the media. I love it because I get to help great businesses succeed. I also get to educate consumers about products that will make their lives better. Not all companies use product publicity but I firmly believe...
I spent some time today talking to our editor-in-chief, Robin Miller, about her frustration with generalists writers you find on the internet who charge per word they write. During our conversation, she kept repeating that generalist writers who write outside their...
