Strategy is not a natural tendency of the highly creative people who work in agencies. In my opinion, nothing will kill your chances of achieving product fame faster than putting creative people on the job before your strategy is determined. To compound this problem,...
Whether you’re an entrepreneur about to launch a new product, or it’s time to refresh and refine your current marketing process, having a quick, step-by-step guide to marketing is a huge advantage. There’s nothing clearer or more practical than the six-step...
Earned media coverage is like a powerful magnet: It draws people into your sales funnel. Following best practices, you should pursue publicity when you need to reach people to either teach them about a product or to remind them about a product. The bottom line: Unless...
It’s common for journalists to receive as many as 100 pitches a week. To earn reporters’ attention and hopefully a media story, a press release should contain certain elements. As important: You should also avoid using specific words and phrases that some reporters...
Strategically delivering consistent, credible, on point messaging to your audiences is key to success in any business. One of the many benefits of using a marketing plan, such as our Strategically Aimed Marketing® (SAM 6®) is that you and your entire team will have a...
Yes, we know it’s only July but chances are good that your competitors are already working on their 2021 holiday marketing campaigns. Why? Because they need to! Media coverage for Christmas starts now! Boosting your visibility through media coverage will put you in a...
There is a lot of pressure associated with the best way to launch a product. You can have the greatest product in the world, but if people don’t know about it or understand how it will improve their lives, you are in trouble. You may quickly go from ‘launch’ to...
Five reasons email newsletters are important Your inbox receives dozens, or maybe even hundreds of emails a day. This may make you wonder if an email marketing campaign for your business is worthwhile. Despite the competition, the answer is an emphatic YES. Media...
Is marketing as fun as you might think it is? “From my perspective, it’s more fun!” exclaimed Media Relations Agency CEO and best-selling author Lonny Kocina. “The blending of the marketing process and creativity is so interesting.” During his iHeart Radio interview...
Whether you are preparing for a product launch or maintaining a cash cow brand, a clear and concise marketing plan is essential. Writing and following a well thought-out plan can develop and maintain a brand for a lifetime of purchasing. Here at Media Relations...
