What pops into people’s minds when they think about your business and products? Are you still trying to figure out what messaging will drive sales? In marketing, you need to stay relevant. And to stay relevant, consistency matters so that people know what to expect...
Why have hundreds of businesses trusted Media Relations Agency with their marketing? It’s not easy to duplicate the experience we’ve developed over more than three decades of designing and implementing some of the most challenging marketing strategies. We know...
I speak with many smart, industrious people who are frustrated because they can’t get much media attention for their products. These are people representing companies that are bringing in $50-$100 million in annual sales! Often, their biggest marketing mistake is...
There are strong indications that brand leaders will increase their marketing budgets next year. Chances are good that your competitors are already working on their 2022 marketing plans, in hopes of getting more publicity next year, and they’re putting the finishing...
Grip an object firmly with your entire hand. All five fingers contribute to your grip strength. This is a perfect metaphor for an effective marketing system. If you’re not integrating the power of all five promotional channels, you may miss out on reaching potential...
If you don’t have a good marketing plan you are throwing money out the window. We have been running our agency for 35 years and it’s rare to find a business that has a good plan. That used to surprise us but not anymore. Businesses are highly skilled when it comes to...
Videos are everywhere these days. It’s how many of us catch our news, connect with friends and get entertainment. It’s also how we find solutions to our everyday problems and learn about new products, which is why many marketers consider video a critical part of their...
As a business professional, you should be able to distinguish between a copywriter, a content writer and a marketing content writer. Note that many agencies don’t differentiate between a content writer and a marketing content writer. But we do. After nearly 35 years...
The great holiday gift search of 2021 has already started. What have you done to boost your visibility and increase consumers’ desire for your product? Publicity can accomplish both! Reporters are already looking for holiday story ideas. There may still be time for...
Media Relations Agency celebrates our 35th anniversary next year. According to a 2020 marketing industry analysis, of the thousands of U.S. marketing agencies, only 8% have made it to this 30-39 year bracket. While that speaks volumes about our professionalism,...
