Amazon sells billions of dollars in products annually, including many dietary supplements and natural health products. As more of our clients add Amazon to their retail distribution channels, they rely on Media Relations Agency to create and optimize their...
You might be telling your product’s story all wrong. The media just aren’t seeing the value of sharing your story with their audiences. There may be a simple fix, especially if your competitors are getting publicity – but you’re not. Your story must create desire...
A 30-second Super Bowl LVI ad reportedly costs $6.5 million in air time. As the Bengals and Rams face off on Super Bowl Sunday in front of more than 100 million viewers, this might seem like a great opportunity. Or, you could stretch a marketing budget that's the same...
Following the advice of a professional marketing book can be a huge competitive advantage, if you choose the right one. If you want to become a better marketer, with a results-driven foundation, I am certain that our award-winning, Amazon best-seller “The CEO’s Guide...
Is now the right time to add TIkTok to your marketing toolbox? This social media phenomenon has more than 75 million users in the U.S., and is expected to continue growing rapidly. It’s known for easy follower growth, budget-friendly promotions and being one of the...
We often see “sales and marketing” lumped together as if they were the same thing. They’re not. Marketing builds awareness. It teaches people why they should want your product more than their money. It attracts leads and prospects to your business. Sales completes the...
Nothing outsells good media coverage. Publicity gives you an edge over your competition. When the media does a story on your business, it’s an endorsement on steroids. A brand’s reputation is built in two ways: What you tell people about it and what people experience...
Content marketing budgets are growing for the second year in a row, with two-thirds of marketers telling the Content Marketing Institute (CMI) that they plan to increase their content marketing budgets in 2022. But CMI also reports that those budget boosts don’t...
You are full of bright ideas to promote your products and services. But if you’re like most marketers, you don’t have the time or skill set to bring all of your ideas to reality. This is where Media Relations Agency’s digital marketing team can help. Our expertise...
Every once in a while someone says something that sticks with you for a lifetime. I was a member of a CEO peer group called Vistage for about 15 years. A new guy joined the organization and was asking me about my business. I gave him a long explanation about how our...
