Recent posts by Mike Danielson
How savvy companies promote health and nutrition products with PR
Producing a best-in-class natural product is half the battle. The other half is reaching and teaching the market that your product exists, is better than the competition, and that they desire it more than the money in their wallets. Media Relations Agency has...
Four strategies you may not be using to promote your product
All marketers grapple with the same issue: how to tell a story that lands their product in more shopping carts. The first step is to capture consumers’ attention. I’m not going to tell you this is easy. Winning consumers’ interest can be a real challenge. But in 25 years of working with marketing teams, I’ve noticed some commonalities about what works and what doesn’t. Here are four strategies you may not be using to promote your product.
How to promote your product with influence
What really causes us to adopt a new idea or try new things? Influence. Publicity enables you to promote your product with influence. Our interpersonal relationships exert some of the strongest influences in our lives. After that, we’re often guided by what we learn from publicity and online content.
Three online selling trends we should discuss
Lately I’ve been speaking with many professionals who sell their products predominantly online. Direct online selling often creates amazing profit margins which can be invested in rich content and earned media, the most powerful promotional tools besides personal selling. Three topics keep popping up in our conversations:
