Recent posts by Matt Hentges
The best way to introduce a new product
Introducing a new product isn’t easy. I understand this. And I respect the hard work and determination it takes to help your product gain market share. That’s why I enjoy helping businesses use Pay Per Interview Publicity®. This creative marketing approach is a convincing way to introduce a new product. It’s the perfect tool for companies whose products are in the early stages of the Product Lifecycle.
Three online selling trends we should discuss
Lately I’ve been speaking with many professionals who sell their products predominantly online. Direct online selling often creates amazing profit margins which can be invested in rich content and earned media, the most powerful promotional tools besides personal selling. Three topics keep popping up in our conversations:
