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Recent posts by Lonny Kocina

How to make your company a household name

How to make your company a household name

Great Clips. GNC. 1-800 CONTACTS. Prudential. Many of our clients have been household names. Others aspire to join those ranks. Smart marketing can help a great company, product or service rise to fame. It takes time and commitment to make your company a household...
How to make your product famous

How to make your product famous

Brevity is the enemy of sales. The old saying, “The more you tell, the more you sell” still holds true. That’s because when someone wants something, their appetite for information about what they want shoots way up.  Our agency offers two services that will help you...
Do-it-yourself marketing advice

Do-it-yourself marketing advice

We get a lot of young entrepreneurs contacting us who don’t have the five or ten thousand dollars it takes to hire an agency like ours. Thirty five years ago, I started my business out of my laundry room so I know what it feels like to be strapped for cash. For those...
Every company needs a few good media stories.

Every company needs a few good media stories.

You’ve no doubt walked into a business and seen a couple framed news stories in their reception area. If you’re been to a Five Guys burger joint, you’ve probably noticed they ring their walls with favorable articles about their restaurant.  Every business should have...
Lonny Kocina’s MarketSmart Newsletter

Lonny Kocina’s MarketSmart Newsletter

Marketing is actually a fairly simple concept. People don’t magically know about your product, so you need to tell them about it. And if you have a good product and tell enough people, you can make it famous and make a lot of money.  Where marketers get frustrated is...

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