by Lindsay Helgeson | Feb 11, 2016 | Placement Examples
Audiences enjoy successful business stories. They like learning about individuals who grab hold of opportunities and pursue meaningful endeavors. This Star Tribune Movers & Shakers article I arranged is one such story. It shows how our client, YESS! Your Extraordinary Success Strategies, helps others unlock their potential. The article made 300,995 impressions. We love arranging business stories that show a large audience the value a company provides.
by Lindsay Helgeson | Aug 12, 2015 | Placement Examples
Effective media coverage does more than provide product information. It establishes a need and then shows how a product addresses this need. And, it brings this message to people who are in a position to act on it. The media coverage I arranged for Taiyo in Nutraceuticals World fulfills each of these elements.
by Lindsay Helgeson | Aug 7, 2015 | Placement Examples
Publicity is about more than sending the right message. It’s about reaching your target audience on a convincing platform. This media coverage that I arranged for our client, Taiyo International, appeared in the trade publication, Beverage Industry. When we arrange publicity, we carefully select the right media sources to bring our clients’ messages to the people who should hear it. Informative and widely read for its coverage of industry developments, Beverage Industry brought Taiyo’s message to 34,000 trade professionals.
by Lindsay Helgeson | Apr 3, 2015 | Placement Examples
When clients decide to sign with us, they don’t just get a PR agency. They get the benefit of the media relationships we have developed over decades. Recently, working with a long-time contact at a business-to-business ingredients publication helped me deliver a... 
by Lindsay Helgeson | Mar 12, 2015 | Placement Examples
Readers are hungry for tips that address the issues they face. This Minnesota Good Age magazine article that I arranged for our client, Baywood Home Care, gives much-needed advice that readers will examine carefully. The article, authored by Baywood Home Care’s... 
