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Recent posts by Jason Kocina

How to fill your marketing automation system with content

How to fill your marketing automation system with content

Two marketing automation systems keep coming up in conversation: Pardot and ClickDimensions. These powerful, useful systems can help you deliver email marketing and nurture leads. But to get the best use out of these tools, you need content to send. We can provide you with the writing you need to take full advantage of these tools.

Free website audit to help you attract more web traffic and drive sales

Free website audit to help you attract more web traffic and drive sales

If you’re like many professionals I’ve met, you have a feeling your website could be better. You know it’s not driving as much business as it could, but you need guidance what to do about it. To help, we’re offering free website audits for the first five companies that request one each month. These reviews are performed by live digital marketing experts, not automated scans. Our purpose is to help you attract more web traffic and drive sales.

Why adding fresh content can help you attract more website visitors

Why adding fresh content can help you attract more website visitors

When potential customers run a Google search, you want them to be able to find your website quickly and easily. Google’s search algorithm uses more than 200 signals to choose which web pages should be at the top of search results. When we build your website, we explain how to help your site appeal to Google’s search engine. We train you how to make changes such as adding new content. Posting fresh material can help you attract more website visitors and teach them about your products.

Improve your digital marketing with these six insights

Improve your digital marketing with these six insights

When you understand consumers’ online behavior, you can deliver your message in a format they enjoy and expect. Venture capitalist Mary Meeker’s Internet Trends 2015 report provides insights about how individuals and businesses are using the Internet. Here are six lessons from this report that could make a big impact on your product promotions. We can help you leverage these insights to improve your digital marketing.

Five tips for choosing a web design agency

Five tips for choosing a web design agency

If you run an Internet search for the words “web design agency”, an extensive list of companies appears. The Bulldog Reporter, a top public relations industry publication, asked Checkerboard President Jason Kocina for his advice on choosing a web design agency. Jason listed 10 questions to ask a potential web designer. He included these five tips.

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