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Recent posts by Jason Kocina

Local Starter Website + Training


local-starterLately, marketing tactics have gotten a lot more complicated.  I am constantly focused on every aspect of online marketing from […]


MarketSmart Sites were developed by Kocina Branding & Marketing Companies (KBMC), a full-service marketing firm with 20+ years of experience weaving sales-rich copy into content valuable to your target market. Our expertise is in Public Relations, Content Development, Online Marketing and Event Planning.

How can you incorporate daily routine into site, search and social marketing?


youtube-headerI got a request to show some samples of how you can set up content chains around your daily activities. […]


MarketSmart Sites were developed by Kocina Branding & Marketing Companies (KBMC), a full-service marketing firm with 20+ years of experience weaving sales-rich copy into content valuable to your target market. Our expertise is in Public Relations, Content Development, Online Marketing and Event Planning.

The One Essential Piece of a Successful Social Media Program


community-managerWe don’t just build websites; we build communication channels between our clients and their customers, prospects and target market. These sites […]


MarketSmart Sites were developed by Kocina Branding & Marketing Companies (KBMC), a full-service marketing firm with 20+ years of experience weaving sales-rich copy into content valuable to your target market. Our expertise is in Public Relations, Content Development, Online Marketing and Event Planning.

Distribute and Track In-store Coupons [VIDEO]


chimps-mailMany of my local customers have a problem bridging the gap between virtual and brick-and-mortar. They need an easy way […]


MarketSmart Sites were developed by Kocina Branding & Marketing Companies (KBMC), a full-service marketing firm with 20+ years of experience weaving sales-rich copy into content valuable to your target market. Our expertise is in Public Relations, Content Development, Online Marketing and Event Planning.

What is your market segmentation strategy?

Some times you need to speak to different groups of customers using different language. Whether it be a traditional b2b vs b2c split or more complex scenarios our systems are set up to allow our customer to easily manage content streams to all groups. How your site is configured is dependent on how different these messages are? Often times we can simply deploy a tagging strategy tagging each new piece of content with the segment you would like to reach(clients or prospects for example. )


MarketSmart Sites were developed by Kocina Branding & Marketing Companies (KBMC), a full-service marketing firm with 20+ years of experience weaving sales-rich copy into content valuable to your target market. Our expertise is in Public Relations, Content Development, Online Marketing and Event Planning.

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