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Recent posts by Jennifer Hanson

Press coverage can reach a massive ‒ and targeted ‒ audience

Press coverage can reach a massive ‒ and targeted ‒ audience

by | Sep 9, 2015 | Placement Examples

Press coverage can bring a client’s message to a huge audience. And not just any audience: a carefully chosen population. This Men’s Fitness Online article I arranged for our client, the National Strength and Conditioning Association (NSCA), made 627,352 impressions. Many of these readers are interested in improving their health and appearance; I bet they were tempted to print out the article and refer to it again later.

Nothing convinces like a story: Promote products with media coverage

Nothing convinces like a story: Promote products with media coverage

by | May 22, 2015 | Placement Examples

A story makes products memorable. This M Magazine article that I arranged tells why Rider McDowell, the co-owner of Pine Brothers Throat Drops Company, will donate Pine Brothers Charity Press proceeds to a cancer research program. Media stories humanize our clients and illustrate their products’ significance in a way that goes beyond mere facts or slogans. Promote products with media coverage to tell audiences your story.

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