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Recent posts by Heather Aarre

Who should endorse your product?

Who should endorse your product?

If you want the greatest engagement and most potential impact on sales, you need to get the right people talking about your product. While a lucky few may win the promotional lottery by having a certain high-profile duchess photographed with their product, most...
Six clever product marketing strategies

Six clever product marketing strategies

The first quarter of 2018 is over. How are your marketing strategies working so far? For most of our clients, Media Relations recommends a fully integrated marketing approach to improve reach, frequency and results. If you have gaps in your current marketing campaign,...
The best way to tell your business’s story

The best way to tell your business’s story

Good storytelling is an essential marketing skill. Stories connect people. They stick in our minds. They trigger emotions. They make us think. They help us remember key points. After more than 30 years of helping businesses tell their stories through the media, we...

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