Recent posts by Gail Brandt
Youngsters + TV = a big win for a client’s targeted messaging
Finding a memorable way to share your messaging with a targeted market segment can give your reputation a big boost. In this TV segment, Media Relations Agency helped our client Great Clips reach parents of young children by offering tips for surviving kids’ first...
Publicity for health and nutrition products is my specialty
If you have a new health and nutrition product, you’re probably eager to tell your story. But this market is so crowded that it can often be difficult to get noticed. Partnering with an experienced team can help get you the attention you crave. Our marketing agency specializes in arranging publicity for health and natural products. We know the best ways to get your story in front of millions of interested consumers.
Why your marketing agency should have media coverage in its arsenal
This Woman’s World article I arranged described how our client’s product, Sambucol Original Formula Black Elderberry syrup, can help readers combat the flu. The article delivered our client’s message and made 1,100,000 impressions. I’m glad to be part of a marketing agency that arranges national media coverage for its clients.
Why you should include PR in your marketing strategy
PR has unique advantages as a promotional strategy. When your company is featured in a media story, you have the opportunity to show your business’ human side. You can explain how your business helps your community. You can make an emotional connection with your audience. And you can deliver this message to tens or even hundreds of thousands of people. This Chicago television news segment I arranged for Great Clips made 235,000 impressions. It demonstrates why you need to include PR in your marketing strategy.
