The media produce millions of stories on a regular basis and if your company is like most, you are in none of them. That’s a huge marketing mistake. I’m half way through Steve Jobs’ biography. Like every other historical account of his company’s assent, the biography makes it clear that media coverage was a key mass communication strategy. No one has the ear of the country like reporters.
My company has been selling publicity and charging per story for 23 years. Some, like Breathe Right, credit us openly as a critical part of their success. Others want our relationship kept secret.
Every day that your company and its products are not in the media is a wasted opportunity. Put us to work getting all the media coverage we can find. Thousands of reporters and producers have used us to link them to businesses and products. Call us at 612-709-7200 and sign up with us. We will make sure the media know you want to connect with them.
Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller.
Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”
