null

What’s the difference between sales and marketing?

by | Apr 19, 2022 | Advice & Tips

Knob with "leads" written on it turning up the dial for "sales" to show the difference between sales and marketing

Many people have a murky understanding of the difference between sales and marketing. That’s because sales and marketing are part of the same continuum. It’s not always easy to tell where marketing stops and sales begins. Simply put: Marketing reaches the masses and builds trust in your brand, making your sales team’s job easier. 

Generally speaking, marketing is about the lead and sales is about the close. Using a team sports analogy, marketers give their team a huge advantage by maintaining control of the ball and they tee up the sales team to score the points. 

  • Marketers: Marketing convinces people to trade some of their time in exchange for information about your product. As certified Strategically Aimed Marketing professionals, our skills at Media Relations Agency include determining the best promotional channels to use to reach your ideal target audience, the best messages to use, and the messaging frequency needed to engage your prospective buyers.  
  • Salespeople. Sales is about convincing people to exchange their money for a product. It takes a certain type of person to persuade and finesse the deals. Most successful salespeople are high-achieving, self-confident extroverts who are driven for success. 

Three ways marketing gives your sales team greater advantages

    1. Publicity reaches the masses. A well coordinated PR campaign can deliver your messaging to hundreds of thousands of people each year. Each story familiarizes your audiences with your primary value points, teeing up your salespeople to close the deal. With our Pay Per Interview®model, our clients pay only for results, guaranteeing your budget will be used effectively. 
    2. Each story can be amplified. The “Rule of 7” states that someone needs to be exposed to your message at least seven times before they take action. Repeating your story in multiple promotional channels helps your messaging to stick. Media Relations Agency’s digital marketing team follows best practices for the greatest benefits.
    3. It continually feeds information to your audiences. Marketing is not a once-and-done task. Each time you use a new promotional angle, you’re giving your audience more reasons to buy. Your sales team will thank you. For example, a weight loss supplement may attract new buyers from stories about getting ready for swimsuit season and about avoiding holiday weight gain. 

Ready to hear more? Contact me for a free consultation. Complete this form or call me at 952-697-5210. I’m ready to put my years of experience to work for you.

 

For more great marketing advice, check out The CEO’s Guide to Marketing!

Written by Matt Hentges

Written by Matt Hentges

We can feel the energy go up a few notches when Matt is around! He immerses himself in a conversation, eager to learn all he can and genuinely curious to discover how he might be able to help. “My favorite part of my job is talking with new people and trying to find a connection or potential synergy,” he acknowledges. Matt keeps things light and fun, especially when discussing one of his favorite subjects: marketing. He enjoys his role in moving a project to the next stage, which is applying our Strategically Aimed Marketing process. “I’m like the little kid who asks “why?” over and over, and SAM 6 gives reasons to the “whys” in marketing.” As Matt channels his boundless energies into helping businesses make smarter use of marketing tools, he relishes being part of a team that capitalizes on each other’s strengths. “We have a wonderful business model that more than fills a unique niche within the publicity industry. We are truly marketing and publicity experts with many seasoned years behind our goal-driven agency.”

Search

What We Do

  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

Contact Us

If you want your product to become famous.
952-697-5269

Recent Posts

Is there a difference between PR and marketing?

Is there a difference between public relations (PR) and marketing? Traditionally, PR built credibility while marketing drove sales. But today, thanks to technology, they work together in a powerful, results-driven approach we call publicity.  Who better to help you...

Pet PR for the exploding pet health market

Wellness seekers, the driving force in the booming nutraceutical industry, are prioritizing their pets’ health just as much as their own. Pet parents are eager to offer their fur babies the same level of care and attention, demanding high-quality, effective health and...

Why just fix your website? We unleash its full potential!

Is your website truly working as hard as it could to boost your business? When your site isn’t performing at its peak, it can do more harm than good. That’s why Media Relations Agency recommends doing more than fixing your website’s issues. We offer a free,...

Categories

Pin It on Pinterest

publicity.com - Media Relations Agency
undefined
Person pointing at ad metrics on laptop screen
undefined
Knob with
Written by Matt Hentges