There is a lot of pressure associated with the best way to launch a product. You can have the greatest product in the world, but if people don’t know about it or understand how it will improve their lives, you are in trouble. You may quickly go from ‘launch’ to ‘fizzle’. Product publicity (media coverage) is the most effective and affordable way to teach the masses about a new product and create their desire to try it.
To me, using PR to launch a product is a no-brainer. That’s because I’ve seen how powerful it can be. Media Relations Agency has been arranging media coverage for our clients’ products for nearly 35 years.
We pioneered performance-based publicity with our Pay Per Interview® model, which guarantees clients get results for their money. So, we must be good at what we do. And for our clients to keep coming back for more media coverage, their publicity has to be effective.
Here is why I believe publicity should be the foundation for any new product launch:
- It’s credible. It’s respected third parties saying nice things about your new product. It’s a producer or editor choosing to give valuable time to talking about your product. It’s an influencer eager to share news of your product with thousands of followers.
- It’s scalable. Each positive media story can be shared and posted (repurposed). This increases its reach and the frequency with which your audience receives the message. This is how even a local news story can have national reach. Each story can also live on indefinitely as you build your library of positive news coverage.
- It’s economical. Consider how much you’d have to pay to arrange to fill a stadium with thousands of people, just so that you can tell them about your new product. There would be the space rental, equipment fees, advertising costs, staffing and security costs, etc. Now, consider that a single media story can reach thousands (or millions) of people within your targeted audience demographic. Not just once but again and again.
Sure, you can try launching a product without using PR but why take the risk? Product publicity boosts visibility, increases leads and promotes trust with your audiences. Let’s talk about how you can use publicity to launch your product or service. Call me at 952-697-5269 or use this form to schedule a meeting with us.
