Whether you’re an entrepreneur about to launch a new product, or it’s time to refresh and refine your current marketing process, having a quick, step-by-step guide to marketing is a huge advantage. There’s nothing clearer or more practical than the six-step Strategically Aimed Marketing® process. We call it SAM 6®, for short.
SAM 6 explains everything from basic marketing concepts and principles to selecting the right promotional channels and how to create a promotional calendar. It is detailed in the full-color book, “The CEO’s Guide to Marketing.” At just 236 pages, the book takes about an hour to read.
I’ve personally spoken with several first-time marketers who have told me SAM 6 was extremely helpful. They’re energized and excited to learn more. I’ve also spoken with experienced marketers who describe SAM 6 as a comprehensive yet concise process. Many times, they’ve already incorporated all or parts of SAM 6 into their existing marketing programs.
What I really like about SAM 6 is that it helps you quickly identify what areas of your marketing plan need more attention. Are you crystal clear on your messaging, value themes and points of differentiation? Are you choosing the promotional channels that will give you the greatest returns? Are you using the right formula for cycling through your messaging? Which products need more promotion? Which audiences need to see your messaging more frequently?
And finally: How are you maximizing your team’s skills, strengths and talents? When people work within their strengths, they love what they do and deliver better results.
If you don’t have people on your team who thrive on arranging earned media coverage, who can create incredible explainer videos, who excel at digital and influencer marketing, who know how to manage a robust Amazon presence, and who can write content that keeps audiences engaged, consider adding us to your team.
Product marketing strategy and execution are what we’ve done for nearly 35 years. We can structure our involvement to meet your goals. That may mean helping you incorporate SAM 6 into your processes. Or it may also mean contributing our creative talent. Let’s talk about the possibilities! Complete this form or call us to explore your options.
