null

Video 1: The CEO’s Guide to Marketing Video Series

by | Mar 23, 2017 | Advice & Tips

I’ve recorded an 8-part video series you will find helpful and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read.

In the 1st video, I briefly describe the premise of the series, which is to teach marketers a six-step process I call Strategically Aimed Marketing, or SAM6™ for short. I also introduce a simple graphic I’ve used over the years as a trick for holding a comprehensive image of marketing in my mind.

Anyone who has a hand in marketing will benefit greatly by watching these videos. You can begin watching right away by clicking here.

WATCH NOW! (5)

Written by Lonny Kocina

Written by Lonny Kocina

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”

Search

What We Do

  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

Contact Us

If you want your product to become famous.
952-697-5269

Recent Posts

7 reasons for creating a basic digital marketing program

People can have short memories. For example, it doesn't take long to forget about a celebrity who is out of the public eye. The same thing can happen to products. Unless you stay top of mind, buyers may move on to a more highly visible product. A basic digital...

Why your digital content strategy must focus on authenticity

Wherever you post online, tailoring your content to each platform’s unique algorithms will help you get noticed. But being seen is just a halfway point.  Gaining your market’s trust requires a digital content strategy that leans into authenticity and originality. ...

Avoid these five common PR mistakes

New clients often wonder why our Strategically Aimed Marketing (SAM 6®) onboarding process begins with such a strong emphasis on basic marketing details. It’s no secret that when agencies don’t give this step the attention it deserves, the result can be costly PR...

Categories

Pin It on Pinterest