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Two reasons to try digital advertising

by | May 2, 2022 | Advice & Tips, Digital Marketing

Computer screen showing different reasons to try digital advertising

The U.S. was reported to be the world’s fastest growing digital advertising market in 2021. I’m not surprised by this because we’ve witnessed this uptick in demand at Media Relations Agency. Digital advertising has become an invaluable marketing tool. But is it something you should try? 

There are two very compelling reasons to consider allocating part of your promotional budget to digital ads. 

Reason #1: You want higher sales

Isn’t this why you’re in business in the first place? Digital advertising can elevate your visibility, generate leads and boost sales. Media Relations Agency runs many different types of digital advertising campaigns, including social media, search, email and sponsored content. All are measured against the same goal of helping increase our clients’ bottom line.  

Reason #2: You want to spend your marketing dollars wisely

Digital advertising helps control costs. It would be expensive (and impractical) to send a salesperson to every door. It would be as costly to run an ad in every newspaper and magazine, and on every TV network. Even if it were possible, not everyone who sees your ad would be interested in your product.

Digital advertising lets you target your most receptive audience. Catering to young moms? Check. Luxury car buyers? Check? Healthcare workers? Check.

Digital advertising also amplifies the reach and effectiveness of your other promotions. Did you earn amazing coverage in your local paper? Amplify that rockstar publicity via a digital ad campaign.

Media Relations’ clients also favor digital advertising for its measurability and transparency. There are clear metrics such as impressions, clicks, comments and conversions. Our reports make it easy to see how well a campaign is performing which helps you further control costs. You can also optimize campaigns as you go, tweaking the audience and content to deliver the best possible result.

If digital advertising is on your mind, give us a call at 952-697-5269 or complete this form today. Media Relations Agency’s certified Strategically Aimed Marketing professionals can help you determine which types of digital advertising are right for you.

 

For more great marketing advice, check out The CEO’s Guide to Marketing!

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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