This week, the publicists put on reporters’ hats when we met with one of our newest clients to figure out the best story angles to pitch to their new product to the national media.
This really is a team process. By asking the questions we know reporters will ask, we uncover what’s most important to mention during our conversations. The publicists assigned to the project met with the client, who shared all the information and research on their new product, which is a cosmetic tool that’s been sold in Canada and is about to become available at one of the biggest retail chains here in the U.S.
After learning the client’s specific messages for the media, we began brainstorming on creative pitch angles. This is where the fun begins. There is always high energy in the room as we bounce ideas off each other, and think about all the different angles that will appeal to multiple journalists — health, features, consumer reports, holiday gift guides, etc. We always come up with a large inventory of pitch content; never just a “one size fits all” approach.
We all are excited to start this new project. We are also looking forward to beautifying ourselves at home by testing the product!
