The CEO’s Guide to Marketing’s author, Lonny Kocina, breaks down the SAM 6® process. SAM 6®, which is short for Strategically Aimed Marketing, uses a streamlined, six-step process that’s easy to implement, fun to follow and amazingly effective.
7 reasons for creating a basic digital marketing program
People can have short memories. For example, it doesn't take long to forget about a celebrity who is out of the public eye. The same thing can happen to products. Unless you stay top of mind, buyers may move on to a more highly visible product. A basic digital...