We love this marketing goal for 2023: Be so successful with your marketing tactics that your competitors will be scratching their heads, wondering how you did it! Take the lead by capitalizing on what’s trending for 2023 plus successful marketing methods from 2022. Media Relations Agency constantly assesses and incorporates what’s working, what’s emerging and what’s waning in our clients’ product marketing. Here is what you should know.
Should you use these product marketing strategies?
Some marketing methods, such as earned PR, are foundational. They are essential no matter what else changes. Others are gradually gaining favor over older promotional methods. Will they be around forever? It’s hard to say, especially now that technology is firmly entrenched in marketing. And we all know that technology is not stagnant!
That just means you need professionals, such as our team, to help guide you through your marketing decisions so you can make the best use of your budget.
What you need to know about 2022 successful marketing methods
- Integrated marketing is non-negotiable. Most buyers need to be exposed to your message multiple times before they’ll take action. Digital marketing and earned publicity are a proven combination. The advantage of working with Media Relations Agency is that we’re bigger than most other product marketing agencies. We have experts in publicity, digital marketing and content marketing. Our team also includes graphic artists and social media professionals. You don’t need to use your time coordinating with multiple agencies.
- The Healthy Chooser® market wants to hear from you. Healthy Choosers are individuals who are passionate about sustaining a positive sense of wellbeing through healthy living. In 2022, this market was clearly actively seeking information and products. If your product improves quality of life, targeting Healthy Choosers may help you get noticed and boost sales. This article we arranged in Natural Solutions Magazine made 225,000 impressions.
- Wellness products should provide substantiation in their marketing. Marketing trade publication Ad Age reports, “Nearly three-quarters look to see if health information is from an expert or organization they trust, a 24% increase from pre-pandemic. When articles mention health research over half of people look up the study, a 35% increase from pre-pandemic.” This national NewsMax Health article we arranged features both an expert and a study. It made more than 1.5 million impressions!
- Videos have become popular informational resources. Not just on YouTube, although that’s a top video channel. People also click on videos, which we produce, on Facebook, Instagram and TikTok. One of the most successful formats is an explainer video, such as this one which can be used to simplify complicated messaging. We’ve produced many of these for our clients.
Our price for earned publicity placements (consumer media) ranges from $2000 to $6000. Our hand-drawn, customized explainer videos generally cost about $5000 per minute to produce. To get started, call us at 952-697-5269 or use this form to ask us about all of our product marketing services.
