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Special limited-time discount to help you get product publicity

by | Nov 11, 2015 | Advice & Tips

get product publicity

As you plan your 2016 marketing budget (or use up the last of your 2015 funds), take advantage of an overlooked way to reach consumers: Promote your products with media coverage. We’re now making it even more affordable to get product publicity. For new clients, we’ll subtract $1,000 from the cost when you sign up for a $10,000 or larger publicity campaign. This discount may be just the opportunity you need to make publicity a part of your marketing strategy.

There’s a lot of buzz these days about how to reach consumers who avoid ads. Many people think that content marketing and native advertising are recent trends. But we’ve been arranging media stories about our clients’ products for decades.

Media stories make it fun for audiences to learn about your product. Consumers like to learn about new technologies and developments. They just don’t want to feel like they’re receiving a sales pitch. Product media stories let consumers learn about products from a trusted source. These stories are colorful, relevant and engaging.  

Ten thousand dollars will pay for a lot of publicity. With Pay Per Interview Publicity®, you pay per story we successfully arrange. You’re not paying for us to simply try. 

Pay Per Interview Publicity® is a creative alternative advertising strategy. We wouldn’t have been arranging media coverage for so long if it didn’t help our clients. Call me at 952-697-5269 and tell me you’re interested in our $1,000 discount. I’ll ask you a few questions about your product and help you get started promoting your products with publicity.

I’ve worked in this field for 20 years. I enjoy the creative process and I know publicity can really help marketers. Give me a call and I can tell you more about it.

 

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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