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Should you delegate your writing?

by | May 2, 2011 | Advice & Tips, MarketSmart Newsletters

Last week I wrote a draft of a marketing letter and sent it to my head writer with this note: please proof and send it on its way. She proofed and polished it up, sent it as a mass email, modified it for our blog, posted it to our fan page, and began tweeting about it.

This morning I got a note from my secretary letting me know how many leads we had gotten so far.

Having access to writers is a profitable business luxury. It makes life easier and makes money at the same time.

If you are having trouble keeping up with your writing, you should do what I do: use our writers. With social network marketing requiring so much written communication, more and more companies are relying on us to keep their messages flowing.

Not all written communication can be delegated, but a lot can. If you would like to see examples of the work our copywriters do for our clients, what it costs, and learn how their services might ease your work load while increasing sales, give us a call.

When we have an important meeting, we often have a writer capturing what is said. It’s distracting for the participants to take notes, yet invaluable to have a written synopsis. Our writers can be conferenced into your meetings and provide you with well-written documentation that can be used in a variety of ways.

Personally, I like writing but it takes too long. I need to leverage my time to keep up.

Written by Lonny Kocina

Written by Lonny Kocina

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”

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