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Advice & Tips

How to market a new product

How to market a new product

It’s reassuring to have a mentor, especially when you’re launching a new product and have a seemingly unending list of tasks to manage. Over the last 35+ years, our full-service product marketing agency has guided entrepreneurs through every stage of the new product...

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5 best-performing marketing strategies going into 2024

5 best-performing marketing strategies going into 2024

The new year presents us with a clean slate. With the new year come new opportunities. It’s an exciting time to apply fresh ideas and strategies to your product marketing, so that you may elevate your visibility, build trust in your brand and increase sales. Where...

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Get noticed by Healthy Choosers

Get noticed by Healthy Choosers

Buyers are becoming better educated about healthier products. That means when they search online, you’ve got to be discoverable and you must be memorable. Media Relations Agency has specialized in reaching the Healthy Chooser market for decades. We can help. Be heard...

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Recent Posts

7 reasons for creating a basic digital marketing program

People can have short memories. For example, it doesn't take long to forget about a celebrity who is out of the public eye. The same thing can happen to products. Unless you stay top of mind, buyers may move on to a more highly visible product. A basic digital...

Why your digital content strategy must focus on authenticity

Wherever you post online, tailoring your content to each platform’s unique algorithms will help you get noticed. But being seen is just a halfway point.  Gaining your market’s trust requires a digital content strategy that leans into authenticity and originality. ...

Avoid these five common PR mistakes

New clients often wonder why our Strategically Aimed Marketing (SAM 6®) onboarding process begins with such a strong emphasis on basic marketing details. It’s no secret that when agencies don’t give this step the attention it deserves, the result can be costly PR...

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