It’s reassuring to have a mentor, especially when you’re launching a new product and have a seemingly unending list of tasks to manage. Over the last 35+ years, our full-service product marketing agency has guided entrepreneurs through every stage of the new product...
The new year presents us with a clean slate. With the new year come new opportunities. It’s an exciting time to apply fresh ideas and strategies to your product marketing, so that you may elevate your visibility, build trust in your brand and increase sales. Where...
A little adjustment can make a big difference You have a marketing problem. I’ll tell you what it is, and then how to fix it. The problem is that marketing has become commoditized. When something becomes commoditized, products become indistinguishable from...
Buyers’ preferences for where and how they get buying information are constantly fluctuating. These shifts can be dramatic. It may be why some marketing strategies that worked really well for you in 2022 may have flatlined in 2023. If you have questions about...
This year, uneven consumer spending may have led to some belt-tightening in your company. Even as the inflation rate slows and consumer confidence recovers, money may still be tight. Still, analysts predict overall double-digit increases in 2024 marketing spending....
Buyers are becoming better educated about healthier products. That means when they search online, you’ve got to be discoverable and you must be memorable. Media Relations Agency has specialized in reaching the Healthy Chooser market for decades. We can help. Be heard...
We consider SEO optimization essential to making your product a celebrity. You need people to know who you are, why you’re better and how to do business with you. Each time someone can’t find your website, you’re probably losing leads and sales. Media Relations...
If you want your product to become famous, head over to Publicity.com. Media coverage is one of the most sought-after channels to create awareness, generate leads and ultimately make sales. Media Relations Agency’s flat-rate publicity program makes it easier for you...
The more you tell, the more you sell. I love this phrase because it reminds us of the importance of reach and frequency. For your product to become famous, you should share your story with as many people as possible, as often as possible. I’m excited to tell you about...
Will your competitors’ products get more attention than yours this holiday season? They might, especially if they are already working on their marketing campaign and you haven’t started yet. Right now, your Publicity.com team could be planning a fully integrated...
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