Do you often find that you are flipping through the paper, a magazine or watching the morning news, and see a story that feels remarkably like something in your own life? Maybe the story parallels your business, the company you work for, a product you make, a cause you support or the challenging journey you took to achieve where you are today. Do you feel that you have something to share – something that sets you slightly apart from these other stories? You may hold a key that would help or inspire others. Time to get started!
Publicity Tips
The following may open several doors for current and future clients to learn more about you and your business:
1. Develop a website, Facebook page, Tweet, etc. Your Web page is your virtual business card. Identify your target audience and explain who you are, what you do, the products and services you offer, and provide an easy way to contact you for more information. Give your visitors a deeper look by sharing client testimonials, articles about you and your business, and free advice.
2. Write a news release about your personal story of success, your cause, new services and products. What has your experience taught you that might also be helpful to others? Suggest a few good tips and explain how these items may help to create positive change. Send these releases to media contacts you feel may be interested in your story. Post these releases to your website or Facebook page.
3. Speak out. Open up to the community, other businesses and current clients on a personal level by offering informational meetings and classes. These events can be weekly, monthly or quarterly. Consider signing up for an expo, consumer show or business event. All of these gatherings encourage free dialogue between you and your potential clients, and not only allow your potential clients to learn more about what you have to offer, but will also give you further insight into what captures your clients’ attention and what they may need. Post details about these meetings and events on your website or Facebook pages, Tweet reminders, and give media alerts to those who publish upcoming calendars of business events.
These are just a few suggestions to help make an impression in your community, create awareness about your cause, and grow your customer base. If you would like more direction about how to develop these ideas, learn about additional channels to get noticed and reach your target market, or even further define who your target market is – great news! We can help. This is what the experts at KBMC live for. Check out the variety of classes we offer or talk to an account executive for more information: www.marketsmart.kocinamarketingcompanies.com/classes/ : click “Classes,” and “Class Descriptions;” or call (612)798-7200.
Good luck with your journey!
