That’s right…before you know it, the holidays will be upon us. If your product may be the perfect gift for someone this holiday season, you will need to put together a publicity plan and press release now. The media may not run stories until November and December, but they accept ideas months beforehand.
Most reporters who are writing stories about your industry this coming holiday season won’t include your product in their story simply because they don’t know you want them to. That’s a shame. Due to long lead times, you need to start now if you want your product to make the holiday gift guides and other seasonal stories.
Some marketers sit on the sidelines and hope “free publicity” comes their way. Others make the mistake of hiring a traditional PR firm to create press releases or wire stories that will end up being buried in mountain of other PR firms’ press releases and wire stories.
Not our clients. This week and throughout the year, their products will be featured in stories popping up all over the country. By hiring us to represent their products to the media, our clients have harnessed the selling power of reporters and producers and have turned the media into their most profitable promotional channel.
Our clients got tired of their PR firms racking up billable hours rather than product news coverage. They absolutely love the fact that we charge per story and not by the hour.
We are one of the nation’s largest performance-based publicity firm. We have been in business for twenty two years and we are best known for our nationally trademarked Pay Per Interview Publicity® business model.
At first, most people mistakenly think we are a traditional PR firm. We are actually more like an advertising agency. Our sole purpose is to help clients promote and sell their products. We don’t offer traditional PR services such as crisis management, investor relations, community relations, reputation management, etc. Our business is arranging news coverage for products and we’re the best in the world at it. We make up to tens of thousands of personal calls to reporters each month. It’s hard work calling that many reporters but it’s the key to our success. If we couldn’t use the phone and were forced to rely on press releases and news wires, we’d be out of business in a month.
Knowing they will get media coverage for their money makes it easier for our clients to allocate part of their marketing budget to PR. Media stories are a great way to teach people about products. Compared to most other marketing channels, PR is inexpensive and it has the best chance of “getting through” to the masses.
Most clients start by giving us a project. They either have a new product they are launching or they are fed up with the thousands monthly they are currently paying a PR firm and want to try something new.
We would love to show you how we work and I’m sure people would enjoy learning about your product through news stories. Please call us at 952-697-5269 and we will give you our rates and tell you more about how we work.
Sincerely,
Lonny Kocina
Media Relations Agency
