You want your product to become well known. You want people to find you first on searches, and think of you first when making buying decisions. You also want them to understand why you’re better than your competition because that leads to repeat business. Professional product marketing supports all of this. Think “integrated” for marketing ROI made simple.
Integrated marketing increases desire for your product
Product marketing is about educating your audience and leading them into your sales cycle. Once people understand your unique selling proposition (what you can say that your competitors can’t), and why they need your product specifically, they are more likely to choose you when they are ready to buy.
What type of marketing increases desire for your product? Should you use publicity? Is your website sufficient? How often should you blog? Post to social media? Make videos? Send newsletters? Create infographics? What about digital ads? Influencers? Paid media?
At one time or another, it may all be important. Each of these marketing strategies support the others. Together, they create a strong, well-integrated structure that shares your story with the people most likely to buy in the right ways and in the right places.
About now you may be thinking: If I try to use all of these marketing strategies, it could get expensive and I’d have no time to do anything else! Relax. This is why thousands of companies have trusted Media Relations Agency.
Worry-free product marketing
As a fully integrated marketing agency, Media Relations Agency keeps things simple and within your budget. Our professional talent tree is extensive. If you need a graphic artist one week and an SEO specialist the next, we’ve got you covered.
We collaborate with one another. You get a seamless campaign that fires on all cylinders. You can focus more on your primary responsibilities without worrying about juggling multiple agencies.
We keep you informed
We measure all the key parameters, including everything from click-throughs and conversions to media impressions. But numbers only tell part of the story. Keep in mind that you’re marketing to people, not algorithms.
After 35 years of helping our clients move higher on the ladder of fame, our Media Relations Agency team knows that different factors compel people to pay attention and to buy. So, we try to incorporate as many options as make sense into our clients’ campaigns.
Remember the number seven
We ask our clients to keep an eye on their sales. Product marketing rarely has an immediate impact. People first need to know about you before they can buy from you.
A good rule of thumb: People need to hear your messaging seven times before it sinks in. If they see you on a TV show, then see a digital ad and click through to your website, you’ve made big progress!
Comparing the sales needle at baseline and again after six months should give you a good indication of how well your marketing plan is working. If adjustments need to be made, we can assess where you are getting the most traction and reallocate your budget accordingly.
Marketing ROI made simple
Start by allocating $3,000-$5,000/month for the next six months to your product marketing. Our marketing strategists can assess where you are now, and determine the most-needed actions to increase your competitiveness. Then as your campaign progresses, we can provide you with recommendations and options based on our analysis of your results.
Learn more about how this works by calling us at 952-697-5269 or use this form to schedule time on our calendars.
