There are many mid- and large-sized companies still wondering if they really need social media. They aren’t sure if it’s a fit, or if it has marketable opportunities. If your company falls into this group, rest assured that yes you need social media. We can show you how it’s a fit. You just have to find the right channels and know your target audience. If you are not actively participating in any of the social channels then you are really missing out on some valuable consumer insights or customers.
The first part of a successful social media plan is defining your audience. Who is buying your product or using your service and are they are actively seeking information? Once you have that figured out, start defining your message. What is most important to communicate? What will resonate with your potential customers?
Part of our expertise is helping clients determining which social media channels best fit their needs. For example:
Facebook: A sharing platform that allows you to post pictures, videos and content
Twitter: A short 140-character way to get your important information out there
YouTube: A visual way to demonstrate a ‘how to’ or share great informational tips
LinkedIn: Similar to Facebook but with a more business-focused audience
Blogs: The perfect home for all your content to be shared and commented on by your audience
These are just a few of the top social media channels to consider. Once these basics are in place you can then start syndicating your content and engaging with potential customers to lead them into the sales funnel. The important thing to remember is that you just need to get out there and get started. That’s where we come in!
If you are ready to start telling your company story through social media, contact Heather Champine at 952-697-5269. We will help you develop a plan that fits well with – and supports – your other marketing activities.
