PESO is a commonly used acronym that stands for Paid, Earned, Shared and Owned marketing categories. You are smart to want a presence in each of these four buckets (AKA a fully integrated marketing campaign). But not every agency can make this happen. As a full-service agency with 35 years of experience, Media Relations Agency is an exception.
This PESO is very valuable to your business
Your marketing program should build trust and desire. You want people to buy your product or service without second guessing their decision. Using the PESO model reinforces:
- Your Positioning: how you are positioned in the minds of your audience compared with your competition.
- Your Unique Selling Proposition: what you can say about your product or service that your competition cannot.
- Your Primary and Secondary Value Points: the top reasons, and supporting reasons, why consumers buy your product or service.
With PESO, you are covering all the bases
Media Relations Agency has specialized in fully integrated marketing for decades. Here are some examples of PESO elements that we can deliver on your behalf.
- Paid: This is a form of controlled marketing outreach. You pay a specific amount for media to run your story. Examples include native advertising, article syndication and sponsored content. Frequently, this content will direct audiences to your website. Paid tools are especially valuable for new product launches and time-sensitive campaigns.
- Earned: Every company needs at least a few good media stories to give them third-party credibility. Earned stories have the most prestige because they can’t be bought. There are a lot of variables we can’t control such as who will do a story, when it will run and exactly what it will say. But the power of earned media makes up for that. Media coverage has played an integral part in the success of nearly every major brand.
- Shared: If someone is searching the internet, would you like them to run across media stories about you? Would you like to elevate your reputation to the level of market or industry thought leader? We routinely help clients share media stories and other content about their products through other channels, which broadens each story’s reach and frequency. In some cases, we can also help you build a key opinion leader and/or influencer network, to enlist other trusted sources to share your messaging.
- Owned: This includes your website, blog, videos, newsletters and other company-generated marketing materials. Is your website user friendly? Are you posting content at the right frequency? How big is your network? How many people are interacting with your messages (clicking on links)? How well are you converting your network into leads and sales? We can help you refine all of these variables.
We can show you how to capitalize on the PESO areas where you’re strong, and we can help you strengthen areas where you need more presence. Best of all: We will design a package specifically for you, based on industry best practices. Call us at 952-697-5269 or use this form to add more marketing muscle to your PESO.
