Successful social media marketing requires a lot of content. To engage your followers and attract even more, you need to post regularly. As important, your digital strategy should include varying your content type because posting too much similar content is a sure way to lose your audience. The ideal content blend depends on your target market and goals, but Media Relations Agency’s social media team recommends that every social media marketing campaign use these seven content types.
1. Links to articles on your website
A well-written blog demonstrates your expertise or insight and drives traffic to your site. Make it compelling by loading it with answers to your customers’ most common questions or connecting it with a trending topic or news item.
2. Links to other articles
Many businesses forget that social media sites should be just that, social. Although content curation can be time consuming, we suggest posting links to articles or news stories that may be of interest to your audience. Include your own perspective with the link whenever possible.
3. Media coverage
Make the most of your earned publicity by posting each story on your website and to your social media channels. Sharing once on social media isn’t enough. Because media coverage is one of the best ways to build your credibility and reputation, we suggest blogging about each media story and then using multiple social media posts to link to these blogs. This extends the reach of your publicity well beyond the media’s original audiences. Repurposing your media coverage in multiple places also helps people absorb your message and act on it. Media coverage is also prime material for targeted digital ads. FOMO (Fear Of Missing Out) drives many people to click on a news story or magazine article they may have missed when it first came out. Digital advertising helps you recapture this audience and greatly expand the reach of your publicity.
4. Info-tainment
Most people visit social media sites to relax and have a good time. Give them what they want by including light-hearted content, recipes or inspirational quotes in your social media digital content strategy. A cute dog picture will get a lot of likes, plus it can help your other content get more views.
5. Videos and animations
Videos and animations increase engagement on all platforms. They are especially good at explaining more complicated information, and are ideal for followers who aren’t enthused about digging into an article. Our experienced video production team creates videos for social media, as well as more in-depth instructional and explainer videos.
6. Testimonials and reviews
People trust the opinions of others — another reason why media coverage is so important — which is why we suggest regularly sharing good reviews about your business. A positive testimonial is one of your company’s most valuable assets.
7. Promotions
It’s important to offer sales and sell your products on social media, but it shouldn’t dominate your social media content stream. Very few people will elect to see a stream of commercials. We suggest posting some standalone promotions and then weaving a strong call to action into other posts, as appropriate.
When developing your digital content strategy for social media, consider the desires of your audience along with your goal of selling a product or collecting a lead. The more you understand your followers, the better you can produce the type of content that gets noticed and ultimately leads to sales. Are you looking for help with your social media accounts? Media Relations Agency’s team of digital experts is happy to discuss your project. Call us at 952-697-5269 or complete this form today.
