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Considering updating your website? Read on …

by | May 9, 2011 | Advice & Tips, MarketSmart Newsletters

 

The days of expensive websites are fast coming to a close. We can now build most companies’ websites for less than what we used to charge for giving them an estimate. Also gone are the days of web companies “owning” your site; either legally or simply because they were the only ones that could make changes to it.

The sites we build today put the control in the hands of the owner. They are easy to update, scalable, and allow content to flow almost effortlessly though social media channels.

We now provide two levels of sites. The first is our MarketSmart PowerSites. These sites are highly functional, built with proven components, and are end-user friendly. These mostly “off the rack” sites allow us to keep the costs between $5,000-$10,000 and are usually built in less than 15 days. They are perfect for small business owners who want to be very hands-on.

Our second level is our MarketSmart CustomSites. Like the level one PowerSites, they are built with highly functional proven components, but the look and function are customized to specific client requirements. The cost for these sites ranges for $10,000-$24,000.

What makes us different from other website development companies is our understanding of marketing. Being a part of Kocina Branding & Marketing Companies exposes our designers and programmers to a high-pressure culture of helping clients increase sales. Lots of companies can create nice looking sites that function properly. But we have the edge of understanding “why” a company is creating its site, and just how difficult and challenging it can be to bring in leads and sales. Our ability to understand your site through the marketing lens can make all the difference in the world.

Call us and we’d be happy to show you examples of sites we have built, and to discuss the processes and costs behind them.

You  won’t be left on your own once your site is built. Included in our price is the training you and you staff will need to take control of your site. In addition, we provide reasonably priced service agreements and as-needed assistance to keep your site looking and functioning according to your requirements.

Written by Lonny Kocina

Written by Lonny Kocina

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”

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