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A website flaw you should fix …

by | May 7, 2012 | Advice & Tips, MarketSmart Newsletters

When your website visitors click on your “in the news” tab, are the stories few and far between?

If you are embarrassed by how little media coverage you get, your visitors aren’t impressed either. It sends a signal that maybe your products aren’t as great as your website cracks them up to be.

Your “in the news” tab should add to your credibility not subtract from it.

Hire our publicists to represent you and there’s no doubt we can make the media section of your website come alive. A couple months from now you will be proud to click on that tab but more importantly, your site visitors will feel they have come to the right place and found the right product.

We have a staff of full-time publicists who do nothing but call the media all day long on behalf of our clients. The reason they make so many personal calls to reporters and producers is that it takes a surprising number of contacts to get a story. So we have been plugging away at it day in and day out, month after month, year after year, decade after decade; and have arranged tens of thousands of stories about our clients’ products.

Heather Champine manages the workload of all the publicity activities. She has been doing this for 15 years so she’s in a league of her own when it comes to understanding how to get reporters and producers to do stories about your products. Make a brief call to her and you might be surprised at how many media opportunities are waiting for you. Heather’s direct line is 952-697-5269.

 

Written by Lonny Kocina

Written by Lonny Kocina

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”

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