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The SAM 6 process: trade pub recognizes our new PR industry paradigm

by | Feb 5, 2018 | Advice & Tips

PR industry paradigm

Bulldog Reporter is well known for covering innovative PR news and trends that are good for the industry, so if they are talking about CEO Lonny Kocina’s book, “The CEO’s Guide to Marketing”, you know we’re on to something. After more than 30 years of arranging media coverage for others, it’s exciting to see ourselves earning media attention. A best seller on multiple Amazon lists, this is the most practical marketing book you’ll ever read. It outlines the SAM 6 process, the basis for everything we do at Media Relations Agency.

I wouldn’t be surprised if you have already heard of the SAM 6 process. This is just the latest in a series of interviews with Lonny and articles about his book.  “The CEO’s Guide to Marketing” has also been featured on Forbes Book Radio, Home Business, Entrepreneur and Idea Mensch, among others. They are choosing to feature us because they know that the marketing industry needs to start working off of a foundation of solid principles. Our book sales and media attention indicate that we have a unique but logical solution for the challenges that marketers are facing with their brands, sales and creative teams.

Fully illustrated in the book, the SAM 6 process is designed to dramatically increase your marketing and sales results. Lonny is quoted as saying, “SAM 6 brings a clarity and process to this tension-filled field. I’ve been CEO of Media Relations Agency for three decades. I’ve worked with hundreds of clients across the country. I get to see what’s behind the scenes. I can tell you, the companies that follow a logical process are the ones getting the most bang for their marketing dollars.”

I know from experience that following the SAM 6 process will bring order and clarity to your marketing. Contact me at 952-697-5269 or fill out this short form. We can talk about how we use the SAM 6 process every day and how it can help your company get more leads, higher sales and a stronger brand.


 

 

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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