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Media Relations hits the jackpot with this ace at publicity

by | Dec 10, 2013 | Company News

When Media Relations opened a new office in Ft. Myers, Florida, we hit the jackpot when Klaudia Balogh became our first Florida-based employee. Klaudia shares several qualities with the majority of our publicity team, including strong PR instincts and a commitment to community service.

Klaudia recently graduated Magna Cum Laude from Florida Gulf Coast University with a degree in communications and a concentration in public relations. On her own, and without significant on-the-job training, she’s arranged for media placements on Fox TV, Wink News, as well as Naples Daily News, Eagle News, News Press and Panorama Magazine.

These media placements have been for the Children Cancer Foundation, Inc., a nonprofit organization started by her parents after her brother Roland was diagnosed with the disease. Roland has since recovered, but Klaudia’s commitment has not waned. For two consecutive years, she has organized and hosted the Santa Claus for a Cause 5K run/walk in Ft. Myers, benefitting the Children Cancer Foundation. Demonstrating her attention to detail, she also arranges to collect toys for children currently receiving cancer treatments. At the 5K prizes to be awarded to top finishers, and Santa hats to be given to all participants. Klaudia enlists the help of current Florida Gulf Coast University students to make this annual event a huge success.

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Klaudia is one of many Media Relations employees who donate their time and talents to benefit charitable and civic causes, ranging from nonprofit business organizations to those supporting women’s health issues, children’s wellbeing and animal rescue.

Robin and Lonny with Klaudia

Media Relations’ Robin and Lonny Kocina prepare to participate in this year’s Santa Clause for a Cause 5K run/walk, organized by market researcher Klaudia Balogh.

 

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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