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Body Mind Life sponsors & exhibitors: hard work = good luck

by | Mar 4, 2010 | Company News

We are thrilled to have received so many glowing comments from exhibitors and sponsors of last week’s Body Mind Life Expo in Minneapolis. What a great 10th anniversary celebration of this event!

We always say that producing a quality consumer show is a collaborative effort. What’s that saying about people who work the hardest having the best luck? It sure is true with consumer events. Those people who really work their booths, who distribute the VIP admission tickets we give them, and take advantage of the marketing tools we provide, always seem to be the most satisifed after our events. We love teaming up with our exhibitors by giving them the tools and advice they need to succeed.

One exhibitor who works hard at her booth, and who always takes advantage of our marketing tools, sent us this message:

Thank you so much for such an excellent expo! Once again I was so impressed with the great work that you do. You guys are so effective and poised & professional. I’m so grateful for all that you do and I really value how you help me reach new customers. Mid-America Events & Expos puts on such a great event — that I’m going to add another expo this year — Girlfriends Expo & Getaway. And, I’m going to tell all my collegues to get a booth too.

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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