Here’s how you can get your company and/or product mentioned in the media. Our publicists are currently working with reporters and producers on the story angles that the media does every year. If you want your product to be included in our co-producing dialogs with news producers, we need to know soon!
If you could listen in on our phone conversations, you’d hear publicists co-producing news stories with writers and producers all over the US and Canada on the following:
• Father’s Day gift and activity ideas
• Wedding trends
• Summer vacation essentials and destination ideas
• Skin cancer awareness
It’s not too early for us to start pitching the media about products related to allergy awareness month.
Just as we know the media will do these stories each year, we also know how to get our clients included in their news stories. If your product is a fit for one of these story lines, we need to start working with you now. We must also account for the media’s lead times, which can range anywhere from two or three weeks to several months. We’re quickly running out of time to include you in the conversations with the media and co-producing of news stories.
The sooner we can get started, the more media coverage that’s available.
Call me at 952-697-5269 or send me an email at Heather@MediaRelations.com to get started. I’ll guide you through our processes so that you too can have your product mentioned in the news!
Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”
