When Josh Holly was promoted to Senior Director of New Business Development for SMS Market Research, a global market research and consulting firm, he asked Media Relations to help him spread the word about his new position. We made sure he was mentioned in the leading local business publications including the Minneapolis Business Journal, Twin Cities Business, Minneapolis St. Paul Business Journal, Eden Prairie News, Minneapolis Star Tribune and Pioneer Press.
Josh told us, “I used to be in PR and have done media relations. From my perspective, the team did a great job. Not only did you get great placements, but you kept me in the loop the whole time. I was informed of each placement and offered to have a hard copy sent to me. Facilitation of the Strib interview was great too. I won’t hesitate to recommend Heather and the company if I get the opportunity.
Thanks again and this has been a great experience.”
Josh Holly, SMS Market Research
Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says.
With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.”
Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds.
When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”
