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How to use PR to stay ahead of the competition

by | Mar 2, 2020 | Placement Examples

How to use PR

Alex Miller has worked hard to earn his nickname, The Credit Score Guru. He has built his business, Alex Miller Credit Repair, to be one of the most respected in his industry. He is working with Media Relations Agency to further solidify his leadership position.

Once homeless, Miller understands how bad credit can impact your life. In less than 2 years, he has grown his Houston-based credit repair business from a start-up to $5 million, with 60 employees and four locations in the U.S. and overseas. Miller’s business helps an average of 125 clients a week to improve their credit scores.

We believed that Houston media would embrace this successful hometown entrepreneur. And once the editors at Houston Style Magazine heard his story from one of our publicists, they immediately recognized their readers would benefit from knowing about Alex Miller and his credit repair business.

We worked hard to ensure that this feature article positioned Alex Miller not only as a credit repair expert but also someone who can relate to his clients because he understands how mistakes on a credit report can impact all areas of a person’s life. 

Houston is America’s fourth largest city and this article, which made 40,000 impressions, was a big win. In addition to the great advice in the article, we also asked Houston Style Magazine to give readers Alex Miller Credit Repair’s website and link for more information.

If the media isn’t doing stories about your business, they may be doing stories about your competition. Our customized approach to earning media coverage gives our clients an advantage. If you’d like us to share your story with key media as we’re doing for Alex Miller, call us at 952-697-5269 or click here to request your free consultation and publicity estimate.

Written by Media Relations Agency

Written by Media Relations Agency

Media Relations Agency is a full-service, hybrid agency that specializes in helping businesses tell their stories. Our 30+ years of experience in generating media-grade content gives us an edge. Who better to help you market your product than the agency whose work consistently passes the media’s stringent litmus test? It’s not always easy, but our content vaults over the media’s high bar several times a day.

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