How often do you want to update your Web site?
I tried to buy something the other day and was told it was no longer available and “should have been taken off months ago.” It’s important to keep your site current. For those areas of your site that change frequently, you may want the ability to input the updates yourself. With the right programming up front, this can be done with limited or no HTML experience. You almost have to think of your Web site as a living, breathing thing that needs constant attention.
Over the last 10 years the Web has changed dramatically. Have you changed with it? Look at your Web site and ask yourself if it is helping you generate business. If the answer is no, then you need to update it and make it an asset to your business rather than just a place for information.
Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”
