Even after more than 30 years of working with hundreds of clients from around the world, it’s still very exciting for me to turn on the TV or click on a digital news site and see one of our client’s stories, knowing we made it happen. Good storytelling is an essential marketing skill and Media Relations is in the storytelling business. If you have a story to tell ‒ and what company doesn’t ‒ consider telling it through media stories. They give you the time and space to be persuasive.
Sharing your company’s or product’s story with reporters is probably the most effective way to spread the word because PR reaches massive audiences. Stories connect people. They stick in our minds. They trigger emotions. They make us think. They help us remember key points.
The best stories also need a What’s in it for Me message. Unless you’re triggering emotion and desire with your story, people are likely to tune you out. Getting people to desire your product more than their money takes persuasion. Telling audiences how you’ve listened to their needs and developed a solution helps to build trust and loyalty that can translate into sales.
Physicians refer you to surgeons. Companies may refer their specialized taxes to outside CPA firms. We’re experts at helping businesses tell their stories through all promotional channels, including publicity. And with our Pay Per Interview® model, we guarantee media coverage.
There’s no faster and more efficient way to reach the masses with your story than to tell it on TV or radio, in print and on the internet. We make that happen every day for our global clientele.
We’d love to talk with you about sharing your story through the media. Call us at 952-697-5269 or complete our contact form.
